What do we think might be interesting and useful for you to know and what are the topics we are talking about at Au.
Is saying sorry enough?
M&S are the latest big company to stop using Google as an advertising platform. Other big names such as RSB, Lloyds, HSBC, have also pulled out over the weekend. Ads have been appearing next to extremists content on YouTube. In some cases these ads may have unknowingly contributed to extremist videos they have appeared next to. Have a read below.
http://www.bbc.co.uk/news/business-39325916
“Money out of hate”
The latest BBC new article stating our MPs have told Social media giants, Facebook, Twitter and Google they need to “do a better job” to stop hate speech in order to protect online users. Does this stop free speech or simply encourage ‘money out of hate”? Where should the line be drawn in protecting online users and users taking their own responsibility? Have a read. http://www.bbc.co.uk/news/uk-39272261
“Blurring lines between ad and content?”
This week programmatic native advertising has been severely criticised It has been declared that it now loses the engagement of the consumer. Does it really blur the lines the lines between content and ad or is it still a great media platform if use correctly?
